Abstract
M.Comm.
From the literature is it well known that the environment in which companies currently
compete, is continuously changing. It is therefore increasingly important for companies to align
the energy of all its employees with the strategy of the company. Furthermore it is important
that the management team not only receive feedback on whether the company's strategy is
implemented, but also on how well it is implemented and executed. Measuring the progress
towards the successful execution of the strategy is vital for management in the continuously
changing environment.
The balanced scorecard methodology enables management to align the energy of the employees
to the proper execution of the strategy and measuring the progress towards achieving the
strategy. The purpose of this study is to evaluate the balanced scorecard as a measuring tool as
implemented in a local petrochemical company.