Abstract
M.B.A.
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- Title
- The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa
- Creators - without role
- Jan Snyder
- Awarding Institution
- University of Johannesburg; Master of Business Administration (MBA)
- Theses and Dissertations
- Master of Business Administration (MBA), University of Johannesburg
- Identifiers
- 9910267907691
- Copyright
- University of Johannesburg
- Academic Unit
- University of Johannesburg; Department of Business Management
- Resource Type
- Thesis