Abstract
M.Comm. (Business Management)
The aim of this chapter is to provide background to the problem under study namely, the use of strategic planning for Small, Medium and Micro Enterprises (SMMEs) in the retail industry in South Africa, specifically in Johannesburg. A problem statement and the purpose of the research will be elaborated on in order to highlight the researcher‟s motivation behind the study. A brief literature review will also be formulated to allow the researcher to concisely peruse the concept of strategic planning and its varying definitions, both modern and contemporary, as well as strategic planning tools and types. The researcher will conclude the chapter by elaborating on the research methodology scheme to be followed, limitations of the study and the division of the study.