Abstract
M.B.A.
The last decade has been a period of great transformation in South Africa and many companies have found themselves facing many challenges. Prospering in this environment have lead many companies to embark on programmes of restructuring and refocusing their companies in order to face the new challenges locally and globally. For this reason the purpose of this study is to determine if management in non-listed companies based in Gauteng have a formalised business plan in place to achieve its short-term objectives and a formalised strategy that would synergise the company's short-term objectives with its long-term vision.
The reason for undertaking this research was to enable the researcher to provide an in-depth analysis of the strategic planning process used by nonlisted companies in Gauteng when in developing its business strategy in a transformational environment. The researcher relied on quantitative research techniques and the following data collection method was utilised. Email survey questionnaires produced by the researcher on a proprietary software programme to respondents of the sample group. In assessing the research data and the literature review, the researcher provides a wealth of knowledge on strategic planning in non-listed companies in Gauteng and globally. With this insight strategy consultants will be ideally positioned to facilitate a strategic planning session or the development of a strategic business plan/strategy for a non-listed company in Gauteng. The researcher is confident that the literature review, the research data and the recommendations will provide excellent insight into the strategic planning process in non-listed companies based in Gauteng, South Africa.