Abstract
In recent years, data has been gradually recognised as an integral part of forming a business strategy, with some business leaders labelling it as the fourth factor of production, as essential as land, labour and capital. In the evolving business landscape, organisations are faced with the challenge of maintaining a competitive advantage, keeping up with the speed of change, mitigating the risks of regulatory fines, identifying new business opportunities, and remaining highly profitable. The decision-makers in these organisations should, additionally, be utilising big data to make good business decisions...
M.Com. (Business Management)