Abstract
M.Phil.
Small to medium-sized enterprise entrepreneurs continue to be an integral part of any growing
economy. South Africa looks to foster its economic growth and ameliorate the socioeconomic
challenges through the development of small to medium-sized entrepreneurs. Addressing
economic challenges and the implementation of widespread economic development in South
Africa cannot take place without the development of black entrepreneurs.
This paper investigates the mental models of black entrepreneurs in South Africa. To do so, a
qualitative study was conducted, where the topic of mental models was explored by means of
repertory grid technique. Seven small to medium sized enterprise entrepreneurs were
interviewed.
The data was described qualitatively, providing a reflection of the factors that successful
entrepreneurs believe have both contributed to, as well as inhibited, their entrepreneurial
success. All the objectives in the study were met and the study provided themes emerging
from the mental models of the entrepreneurs in this study. Recommendations were also
provided, as well as suggestions for future research.
Main Findings: seven themes were identified in the mental models of the entrepreneurs that
took part in the study. They were opportunities-risk; visions and goals; relationships and/or
partnerships; autonomy; people/human capital; brand management; and planning.
Furthermore, there was found to be a interconnectedness of all these themes.