Abstract
M.A.
Changes in South Africa's political, socio-political and economical environments are putting pressure on local organisations to move towards a non-racial, democratic and fully
representative internal organisation environment. In an attempt to accelerate the process,
companies are embarking on programmes such as affirmative action and black empowerment for the employment and development of previously disadvantaged groups in order to assimilate them into the organisational culture. At present, however, the results of these efforts still leave a lot to be desired and the management of diversity in South Africa is viewed with interest as well as scepticism. The link between the success of diversity management and a supportive organisational culture has been made in the literature on the subject, but not explored extensively in terms of the elements contributing to the culture, especially language and the processes involved in sharing meaning. It has been proven that a well-planned strategic approach to diversity management should have communication as its pivotal point, making language and meaning the next logical field of study. The literature overview thus systematically explored the ways in which the process of sharing meaning can perpetuate the status quo or act as a change agent in the process of transforming an organisational culture to be receptive and supportive of diversity.