Abstract
The concept of nutrition transition has been a global topic of discussion for over a decade due to its significant impact on human health. Changes in diet may pose a negative impact worldwide as it alters human consumption behaviour which can result in a threat to health. This study explores the effects of nutrition transition on consumer eating behaviour in Soweto, one of South Africa’s largest townships. Utilizing a quantitative research approach, 290 questionnaires were distributed across four areas: Pimville, Diepkloof, Orlando East, and Kliptown. Data from the suitable 250 respondents was analysed using the BM Statistical Package for the Social Sciences (SPSS) version 30, employing descriptive analysis and ensuring reliability and validity through Exploratory Factor Analysis (EFA). The findings indicated a shift in household decision-making, with men increasingly participating in food consumption choices. Most surveyed households fell within the lower socio-economic bracket and had relatively low levels of education. While respondents were aware of nutrition transition and its health implications, their food choices were primarily driven by factors such as availability, accessibility, social media and affordability rather than nutritional value. These findings highlight the complexity of consumer eating behaviours in township contexts. This study recommends that stakeholders should boost the accessibility and affordability of traditional and indigenous foods in township areas, to promote healthier eating habits. In conclusion, the study achieved its objectives by revealing that many Soweto households face chronic health conditions and express a preference for traditional, healthier diets. However, the lack of access to these foods remains a significant barrier to improving dietary choices in township communities, and this fact demonstrates that Consumer Health, Food Environment, and Nutrition Transition play a modest yet statistically significant role in shaping Consumer Eating Behaviour.