The impact of loyalty programmes on customer retention

Thesis

Open access

The impact of loyalty programmes on customer retention

Nonsikelelo Lekhuleni

MCom, University of Johannesburg

2019

Handle:

https://hdl.handle.net/10210/439395

Abstract

Customer relations - Management

Consumer satisfaction

Branding (Marketing)

Abstract: M.Com. (Marketing Management)

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Details

Title: The impact of loyalty programmes on customer retention
Creators - without role: Nonsikelelo Lekhuleni
Contributors - without role: M. Wait
Awarding Institution: University of Johannesburg; MCom
Theses and Dissertations: MCom, University of Johannesburg
Identifiers: 9910330307691
Copyright: University of Johannesburg
Academic Unit: Department of Marketing Management
Resource Type: Thesis