Abstract
M.Comm.
The overall purpose of this study is to attain an understanding of the
determinants and real driving forces in the environment that can either impede
8 or enhance corporate entrepreneurship. To achieve this purpose, the following
objectives are set:
The first objective is to look at the nature, differences and links between entrepreneurship and intrapreneurship, and thus to assess and to look at intrapreneurship as a strategic management tool to maintain organisational competitiveness and to innovate constantly.
Secondly to achieve a clear understanding of the external or macro environment in which intrapreneurship will flourish or decay. The purpose is to categorise and analyse the roles played by these almost uncontrollable variables on intrapreneurial behaviour.
The third objective of this study is to identify some of the most important
internal or micro-environmental factors (within the individual organisation)
promoting or impeding intrapreneurship within that organisation.
A last objective is to conclude on the major findings of the study and to propose some recommendations