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The development of customer perceptions into multi-level regression-based impact measures for the improvement of customer loyalty
Thesis   Open access

The development of customer perceptions into multi-level regression-based impact measures for the improvement of customer loyalty

Martin Hoko
Master of Business Administration (MBA), University of Johannesburg
20/08/2012
Handle:
https://hdl.handle.net/10210/6208

Abstract

Consumer satisfaction Customer loyalty
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