Abstract
The concept of consumer protection has been a factor that has plagued contemporary trade and consumer development, with specific reference of how consumers ought to be protected against unfair and unlawful agreements. There has been significant development of consumer protection worldwide during the twentieth and twenty-first centuries. For example, in the United Kingdom, Beale explained, that the origin of modern consumer protection in contracts began during the 1970s.1 This was achieved by the enactment of a series of legislative interventions. The first of which was the enactment of the Unfair Contract Terms of 1977, which saw the regulation of exemption clauses in contractual engagements.2 The second was the enactment of the Consumer Credit Act of 1974 which afforded further protection to consumers that extended consumer protection to a variety of individuals including sole proprietors and small partnership.3 Consumer protection became a prominent feature in the late 1980s, when the European Economic Community (now the European Union) enacted a series of laws that contributed to the legislative protection for consumer contractors.4 For example, the European Economic Community adopted Directive 85/577/EEC aimed to protect consumers when negotiations took place away from the seller’s business premises.5 This was achieved by the European Union issuing directives which required their member states (at that time including the United Kingdom) to implement such directives as national law.6 Therefore, the enactment of the Consumer Rights Act 2015 re-implemented earlier European Union directives requiring consumer rights in the form of contractual non-conformity of goods sold to consumers and the control of unfair contract terms...
LL.M. (Commercial Law)