Abstract
M.Com. (Business Management)
The African continent has experienced a handful of large inflow of foreign direct investment (FDI) with many Multi-national Corporations (MNCs) expanding to the sub-Saharan Africa. This intrigued IQ Business (Pty) Ltd to develop investment appetite into the African continent. IQ Business (Pty) Ltd preferred to use a technology based index as a tool to decide which African countries they will invest in. Hence purpose of this qualitative research study was to determine how a technology enabled index ranking African countries is constructed. Based on the literature review, the following factors were investigated to help construct an index: proximity, business regulations, infrastructure and economic growth. Semi-structured interviews were conducted for data collection and transcribing for analysis. The findings highlighted that constructing a technology based index can use these factors (proximity, business regulations, infrastructure and economic growth). Furthermore an index must be used in conjunction with pre-determined real situation analysis on the ground for a potential investment destination. The first top three African countries appearing on the ranking of the index were recommended for IQ Business (Pty) Ltd to expand and invest.