Abstract
Current situation in business, economies and the world indicate that artificial intelligence (AI), the Internet of Things (IoT) and robotics are some of the technologies that is and will continue to have a tremendous impact on businesses, economies and everyday human life. These technologies amongst others are reshaping the global landscape and business ecosystems and the manner in which business is conducted in the fourth industrial revolution (4IR). Generic commercialisation lifecycles and business models require adaptation in the 4IR, which will aid successful business for a knowledge management (KM) consulting firm. The study focussed on conceptualising and developing a commercialisation lifecycle (CLC) for a KM consulting firm in the 4IR. The research objective was to conceptualise a business model canvas (BMC) and develop an IKM framework that can be used specifically by a KM consulting firm, including entrepreneurs, small businesses and professional business consulting firms in the 4IR. Literature shows that commercialisation lifecycles and business models need to change continuously, especially on the front of the 4IR. To remain competitive and sustain a healthy business, KM consulting firms will need to upskill and improve current business operations. Upskilling, changing and preparing for the 4IR, give competitive advantage over competitors. New technologies need to be embraced and harnessed to exploit the innovative capabilities and value add new technologies offer. With an improved, adapted and updated CLC and BMC in place, a KM consulting firm will be able to provide innovative services to clients, ensuring profitability. The research methodology for the study was qualitative in nature, with an inductive and exploratory approach. Grounded in the interpretivist paradigm, the inductive approach allowed the study to explore a specific phenomenon and identify themes in order to explain patterns. A conceptual framework was developed, using existing literature, to conceptualise a CLC for a KM consulting firm in the 4IR. Data was collected through content analysis and in-depth faceto- face interviews, through multi-method qualitative research. Purposive sampling was selected to determine the 4 participants for the interviews, through critical case sampling, allowing 3 participants to be interviewed and the fourth participant to be used for testing the findings of the interviews. Interviews and testing of the interviews were transcribed, coded, and categorised through the Data Analysis Spiral. Research findings, through triangulation found that the conceptualisation and development of a CLC is crucial; that the conceptualisation of a BMC is crucial; and that new services and the development of an IKM framework is crucial; which will allow a KM consulting firm, including entrepreneurs, small businesses and professional business consulting firms to be successful in the 4IR. Results showed that the CLC, the BMC, new services and the IKM framework, need...
M.Phil. (Information Management)