Abstract
The main aim of this study was to try and establish if chicken farming could be utilised for alleviation of rural unemployment and poverty. The study examined the skills that would be required for successful chicken farming. The challenges that the farmers would face were also discussed.
The population for the study were all experts in poultry industry. This population included established and emerging chicken farmers, government officials who are involved in chicken farming projects in rural areas, veterinarians specializing in poultry and any other individuals with expert knowledge in chicken farming.
The sample comprised of six individuals that included two large commercials farmers, one small holder farmer, two officials from the DTI and one wholesale meat supplier. This study was qualitative research that made use of non-probability purposive sampling. A semi-structured, open-ended interview questionnaire was designed and used for interviewing purposes. Interviews permit triangulation of information obtained from other sources and thus increase the integrity of study findings.
The findings of the study suggested that:
Chicken farming could be used for alleviation of rural unemployment and poverty.
Success of such projects depended on farmers receiving technical and financial support. Hands-on training was considered the best form of training.
Government should fund rural chicken farming projects.
Disease and access to markets were two most important challenges and that,
South Africa produces enough grain to support the expansion of the poultry industry.
Recommendations were made to the DTI concerning publicising their services, training, and format of funding. Recommendations were made to the farmers on how to be best positioned to penetrate markets.
M.Com. (Business Management)