Abstract
M.A.
This research study has investigated how selected black men in intergenerational sexual relationships experience the ZAZI Campaign – a leading national intervention that aims to change high risk health and relational behaviours. One of the aims of the ZAZI Campaign is to get young women and sugar babies to know themselves in such ways that they can take ownership of their choices with regards to HIV-related risks. Intergenerational relationships have been related to the proliferation of HIV/AIDS in and around universities in South Africa. At a university in South Africa, I will specifically focus on the views of selected older men (often referred to as sugar daddies) concerning messages of the campaign which warn younger women to avoid intergenerational sexual relationships, on the grounds that such sexual relations present a high risk as regards HIV infections. Other studies have not sought the views of men regarding communication that targets women in intergenerational relationships (Kriel, 2011; Tshibangu-Kalala, 2010; Gbalajobi, 2010), yet men do receive and form opinions on the messages of campaigns aimed at the young women they have sex with. Following a culture-centered approach and using in-depth interviews, I will give insights from interviews with ten men who are engaged in intergenerational relationships with younger women. Findings derived from a thematic analysis will be presented.