Abstract
Disruptive technology is arguably the most significant force shaping the global economy, and the transportation industry is no exception. The emergence of dynamic transportation modes exemplified by Uber and Bolt, has catalyzed unprecedented growth, untapped potential and has necessitated a comprehensive review of traditional anti-trust laws and regulations. This paper investigates whether the entry of e-hailing services in Johannesburg has made the passenger transportation industry more (or less) competitive from the perspective of consumer demand. Previous studies have not investigated the competitive dynamics of passenger transportation in Johannesburg with a concentrated focus on the role of disruptive technologies in influencing demand substitutability. This study employs a mixed methods approach gathering primary data from surveys and secondary data from the National Household Travel Survey and Ubers first impact report. Data analysis was conducted using SPSS, identifying relevant themes. The findings suggest that static and dynamic modes of transportation do not significantly compete with each other; rather they are complementary. Furthermore, policymakers should concentrate on enhancing ex-ante regulations that take into account the unique characteristics of digital platforms, as well as explore innovative solutions that integrate static and dynamic modes in order to establish an efficient and competitive transportation network.