Abstract
M.Comm.
A positive relationship exists between supply chain integration and the creation of
customer value. With globalization increasing, companies need to explore this as a way
to stay competitive and deliver exceptional value in an environment where the customer
is more informed and more demanding. The main objective of this study was to
determine the level of supply chain integration in the selected sample of retailers in
South Africa. The findings indicated that high levels of supply chain integration were
limited in the companies that responded to the questionnaire. Businesses in South
Africa need to become acquainted with supply chain integration and the value created
from it for both the members in the supply chain and the customer. More research needs
to be done in this field to measure supply chain integration in South Africa, to determine
which companies would benefit from high levels of supply chain integration and to
address the factors inhibiting supply chain integration.