Abstract
M.Ed.
The general aim of this study is to:
Investigate staff recruitment as an aspect of school marketing in public schools.
In order to achieve the general aim, the specific aim of this mini-dissertation is to:
Determine what staff recruitment involves with regard to developing this policy in
public schools.
How principals, management and governing council members perceive staff recruitment
as an aspect of school marketing at:
Public Schools
Independent Schools
Investigate one public and one independent school with regard to staff recruitment.
Education is regarded by most countries and governments throughout the world, including
South Africa, as one of the major priorities that requires State funding to a large extent.
However, because the South African Schools Act 84 of 1996 states that two types of
schools, namely public and independent schools should now be the norm, open to all the
cultural groups in our land, an equalisation policy would now be operational in both these
schools in future.
A good education system is an important step towards economic success. To achieve this
goal it is necessary that public schools, through well established governing bodies, embark upon a sound staff recruitment policy, in order to improve the human resource capital, which is aimed at retaining a good staff compliment as well as learners and drawing potential and future clients.