Abstract
M.Comm.
Metro Rail has to make a thorough study of how to compete and flourish in
this dynamic Industry. It has become vital that the company refocuses its
efforts to meet or even to exceed its customer's expectations. The overall objectives of this study are the following:
To describe the theoretical basis of the different types of macro
environmental variables and they're likely impact on the decision
making process of a transport user.
To discuss the different stages involved in the consumer and buyer
decision making process.
The ultimate goal is to ensure that the most appropriate strategy
guidelines are set to exploit opportunities in the passenger transport
industry.
To look at how modal integration will enhance the passenger transport
industry if adopted.