Abstract
M.Ed.
The
research project hopes to achieve the following:
What is the essence of learner recruitment as an aspect of school marketing?
Which burning issues exist in the recruitment of learners as perceived by the
principals of two secondary schools in Nzhelele West circuit office?
How can these burning issues be addressed?
The method envisaged in order to research the problem of learner recruitment will now
be discussed.
Selecting a paradigm.
Qualitative research methods will be used in this study so as to allow the
researcher to "share" in the understanding and perceptions of others and explore
how people structure and give meaning to their daily lives (Stevens, 1993 : 66).
In addition, qualitative data are sources of well founded, rich descriptions and
"explanations of processes" occurring in local context (Miles & Huberman,1984 :12)