Abstract
Companies all over the world rise and fall; this is mostly due to a lack of effective
management and leadership. Management and leadership are often mistaken for one
another, but the true definitions indicate that the two are as different as night and day,
yet still remain part of one another. In leading companies, the need for effective
communication is critical, as it promotes and allows the enhancement of
achievements.
NASA embarked on one of the most complex projects to date, namely the Apollo
Program (1967–1975). This project consisted of many elements, in which
communication played a major role. The project was a success, yet it was
accomplished with only rotary dial phones and typewriters as communication
channels. Therefore, communication and the effective action behind it could affect the
success of a project or company.
Communication within an organisation is seen as a vital resource. However, in reality
it sometimes happens that insufficient attention is dedicated to the concept, process,
and content of communication in the workplace, thus leading to the intended message
being misunderstood.
The managing of this resource is required to have a basic objective, in covering all
communication facets within an organisation, and its immediate environment. Success
in communicating efficiently and effectively requires a change of values within the
culture of the organisation.
This document elucidated on new investigations through empirical research to provide
solutions to questions such as:
“What makes a project successful?”
“What does effective communication endorse?”; and
“What is the link between success and effective communication?”
To deliver a conclusive answer for the key objective of this investigation, which is to
endorse new ways of thinking in the project management sector.
M.Ing. (Engineering Management)