Abstract
The purpose of this study is to determine the pragmatic feasibility of Open Strategy as a Strategic Management approach. Open Strategy involves inclusivity and aims to achieving organisation success by being transparent. Technological innovation has resulted in a business environment that has become increasingly difficult to navigate due to rapid change. Organisations are still predominantly utilising Strategic Management approaches that are dated and better suited to environments where elements of change can be predetermined and navigated. The idea of globalisation or digitisation within organisations are becoming more regular and strategy approaches need to be adapted to the notions in order to enable the leverage of these advancements. This study sought to identify if organisations, who predominantly still employ a largely conventional Strategic Management approach, would consider alternatives to this method, more specifically Open Strategy, as an alternative that is more relevant in a rapidly changing environment and whether these organisations are ready to implement such an approach. The utilisation of a qualitative study and formulation of semi-structured interviews with individuals from top and middle level management within South African organisations is used. Data collected from the participants partaking in the interviews will be cross referenced against common themes that emerged from the Literature Review and then discussed and analysed regarding its relevance to the current environment...
M.Com. (Strategic Management)