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Positioning the brand of a financial institution in the Africa market
Hanna Julia Fastyn
MCom, University of Johannesburg
06/12/2011
Handle:
https://hdl.handle.net/10210/4171
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Abstract
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Abstract
Barclays Bank
Brand name products
M.Comm.
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Title
Positioning the brand of a financial institution in the Africa market
Creators - without role
Hanna Julia Fastyn
Awarding Institution
University of Johannesburg; MCom
Theses and Dissertations
MCom, University of Johannesburg
Identifiers
999713707691
Academic Unit
University of Johannesburg; Department of Business Management
Resource Type
Thesis
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