Abstract
M.Tech.
This research project explores the use of visual arts-based methodologies as
tools to create exposure, increase sales of products and enhance social
networks for a small craft enterprise called Kutloano Papermaking. Visual
strategies of Photovoice, resource mapping and mural-making have been
widely used in different contexts. This research considers the benefit of
combining these three tools in a series of interventions with participants from
Kutloano Papermaking and Thabong township of Welkom, Free State
Province, South Africa.
This project emerges out of a multi-year research activity, Cultural Action for
Change: a Ford Foundation-funded project investigating the role of visual arts
and social change. The partnership between the University of Johannesburg,
Artist Proof Studio, Phumani Paper and sixteen papermaking enterprises
across South Africa uses visual tools such as Paper Prayers, Photovoice and
resource mapping to explore issues of health, economic development and
creativity. My research expands on the work of Cultural Action for Change,
building on the successes of Photovoice and resource mapping.
Participatory Action Research (PAR) principles of collaboration, participation,
action and dialogue underpin this research project. PAR as the framework of
this research attempts to create an environment of horizontal knowledge
creation and sharing. Findings from this research demonstrate that culture
can awaken the spiritual, material and emotional well-being of individuals and
communities. This research supports the role of the arts in contributing to
economic action and organizing communities that are socially and
economically marginalised.