Abstract
The public sphere was introduced by Habermas as a space where individuals can come together to engage in discussions on societal issues which is important for democracy (Habermas, Lennox & Lennox, 1974) . However, the public sphere has historically excluded and silenced Black people. In response, those who have been marginalised and excluded have created spaces known as counterpublic spheres (Fraser, 1990). The socio-political and cultural space enabled marginalised groups to engage in the discursive practices of strategic communication in debates that challenged and recreated the dominant narratives around their identities, needs and interests. This study investigates how Black Twitter users in South Africa use discursive practice within the context of strategic communication, with a specific focus on Operation Dudula, to create a counterpublic sphere that challenges dominant narratives and supports alternative perspectives.
A qualitative study among South African Black Twitter users. A purposive and snowball sample of twelve participants collected data through semi-structured interviews which were thematically analysed. The topic is relatively understudied, hence its exploratory nature. The findings suggest complex and competing counterpublic spheres as more people engage in critical debates about Operation Dudula. Notably, these discursive practices on South African Black Twitter are marked by the use of many African languages rather than English, which indicates that participation may thrive without the need to conform to any particular standard. The multilingual environment promotes inclusivity by allowing voices from diverse backgrounds to engage openly and ensure that all viewpoints are respected and heard.