Abstract
M.Comm. (Business Management)
The objective of this study is to develop guidelines for management and all other
participants in the transition process of turning a former Second Wave company
upside down to be a flat, network structured, Third Wave company. It is a process
where much guidance and support is needed in order to lessen the confusion on
goals, roles, responsibilities and skills needed. Many theories and examples exist on all the aspects involved in Second Wave
companies. The theories on Third Wave management are emerging everywhere,
the examples are in the making, but not necessarily ready for reuse yet. This makes
it very difficult for newcomers, who want to follow the footsteps of those before them,
to form expectations of what might happen along the way to the new destination.
The aim is to bring all these theories, examples and fears together to produce one
set of guidelines that can help form the expectations involved and preparation
needed for each step along the way to the goal.