Abstract
This study analyses the interaction between various personality rights, with specific reference to the American right of publicity – which is the right to control the use of one’s image and likeness particularly on social media. Whilst cases of personality right infringement have been traditionally centred around celebrity figures, contemporary developments from the use of the internet has resulted in a greater number of cases being instituted by various social media influencers who have become “the public figures of today.” As with other forms of intellectual property rights, there exists no uniform body of laws regulating the protection of personality rights...
LL.M. (Intellectual Property Law)