Abstract
M.Tech. (Information Technology)
Since the introduction of Web 2.0, there has been an increase in the number of
applications that promote the use of user-generated content, support social and
collaborative interaction on the Web, and provide engaging user interactions. This
together with the continuous increase in internet speed gave rise to the formation of
interactive online communication channels, such as Social Media (SM). SM moved from
just being a purely social platform to being an integral part of many organisations`
business practices. Organisations saw an opportunity through SM to market themselves
and interact with customers more efficiently and cost effectively, whist reaching a larger
number of potential clients online ...