Marketing strategies in higher education with specific reference to public and private educational institutions within Gauteng, South Africa

Jowilna Storm

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Marketing strategies in higher education with specific reference to public and private educational institutions within Gauteng, South Africa

Thesis

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Marketing strategies in higher education with specific reference to public and private educational institutions within Gauteng, South Africa

Jowilna Storm

Master of Business Administration (MBA), University of Johannesburg

14/08/2012

Handle:

https://hdl.handle.net/10210/5642

Abstract

Higher education - Marketing

Universities and colleges - Marketing

M.B.A. The researcher proposes that there are similarities as well as differences between the private and public institutions. Is it true that the results regarding achievements and quality are better with private education institutions than with public institutions, with much more difficulties facing private education than public education? What are the fundamental differences and similarities between the private and public Higher Educational institutions that lead to their marketing strategies?

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Title: Marketing strategies in higher education with specific reference to public and private educational institutions within Gauteng, South Africa
Creators - without role: Jowilna Storm
Awarding Institution: University of Johannesburg; Master of Business Administration (MBA)
Theses and Dissertations: Master of Business Administration (MBA), University of Johannesburg
Identifiers: 999794507691
Academic Unit: University of Johannesburg; Department of Business Management
Resource Type: Thesis