Marketing implications for libraries in a virtual environment

Thesis

Open access

Alida Hendrina De Bruyn

MCom, University of Johannesburg

06/02/2012

Handle:

https://hdl.handle.net/10210/4347

Abstract

Digital libraries

Digital libraries marketing

Internet marketing

M.Comm.

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Title: Marketing implications for libraries in a virtual environment
Creators - without role: Alida Hendrina De Bruyn
Awarding Institution: University of Johannesburg; MCom
Theses and Dissertations: MCom, University of Johannesburg
Identifiers: 9910300007691
Academic Unit: University of Johannesburg; Department of Business Management
Resource Type: Thesis