Marketing guidelines based on quality service that secure customer added value

Thesis

Open access

Daniel Francois De Clerq

MCom, University of Johannesburg

24/11/2011

Handle:

https://hdl.handle.net/10210/4086

Abstract

Relationship marketing

Customer services

Customer relations

Consumer satisfaction

M.Comm.

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Title: Marketing guidelines based on quality service that secure customer added value
Creators - without role: Daniel Francois De Clerq
Awarding Institution: University of Johannesburg; MCom
Theses and Dissertations: MCom, University of Johannesburg
Identifiers: 9913714607691
Academic Unit: University of Johannesburg; Department of Business Management
Resource Type: Thesis