This dissertation examines the soft power instruments and public diplomacy strategies employed by the South African government to manage and promote its position on the Russia–Ukraine conflict. It examines the role of domestic and international media in shaping these messages and influencing public opinion, as well as the extent to which media coverage contributes to the "manufacturing of consent" surrounding South Africa's stance. Through a qualitative case study design, the research draws on primary data from semi-structured interviews with media and government officials, supplemented with documentary analysis. The study provides a nuanced account of how South Africa seeks to manufacture consent for its positions in a period of heightened global scrutiny and evaluates the applicability of soft power and public diplomacy theories in a Global South setting. This study contributes to scholarly debates on the role that emerging and middle powers play within a shifting international order, and provides insights into how states beyond the Global North can continue to exert influence over global conversations and policy agendas.
- Manufacturing consent in the Russia-Ukraine conflict : an analysis of the public diplomacy and political communication strategies of the government of the republic of South Africa
- Khusela Lwandlekazi Nobatembu Sangoni
- Bhaso Ndzendze
- University of Johannesburg; Master of Arts (MA)
- Master of Arts (MA), University of Johannesburg
- 9963399907691
- University of Johannesburg
- University of Johannesburg; Faculty of Humanities; Department of Politics and International Relations
- English
- Thesis