Abstract
M.A.
South Africa is a multiracial and multicultural society, and the diversity of languages reflect a complex and differentiated nation. This investigative study attempts to show how South Africans from different cultural and linguistic groups experience the humour in the Madam & Eve comic strips and whether, to some extent, they share a common sense of humour.
The study starts with an investigation into the relationship between culture and language through the Sapir and Whorf hypothesis. Furthermore the study discusses the relationship between culture, language and humour to show that humour is in many instances culture specific. In culture-specific humour, the humour tends to be at the cost of people from a different cultural group; thus “we” can laugh at “them”.
The study also defines humour and investigates the working of humour through the superiority theory, the relief theory and the incongruence theory. The discussion shows that participants in humour need to share the right context and knowledge before they can enjoy the humour. The study looks at comic strips as a genre and how humour operates in comic strips. The investigation also discusses the background on and the characters in the Madam & Eve comic strips. The discussion shows the humour in the Madam & Eve comic strips depicts social issues, racial relationships, especially the relationship between the white Madam, her elderly mother and the black Eve, crime in South Africa and politics.
An empirical survey serves as the vehicle to investigate how respondents from different cultural and linguistic backgrounds experience the humour in Madam & Eve. The different examples were chosen to see if respondents experienced certain types of humour depicted in the comic strips in a negative way. The study includes analysis of the different racial and linguistic groups’ experience of the humour depicted in the comic strips included in the questionnaire to show
differences in different groups’ experiences. Although some of the respondents took a more neutral stance to some of the ethnic humour depicted in Madam & Eve, generally speaking the respondents experienced the humour depicted in the comic strips in a positive way.