Abstract
M.Com. (Business Management)
South Africa is being confronted with escalating unemployment rates.
Entrepreneurship is regarded as a probable solution to this problem due to the
entrepreneur's ability to create jobs, adapt successfully to changing circumstances
and mostly being labour intensive. The main question is though how to assure
substantial growth in the amount of entrepreneurs in South Africa.
The aim of this study is to contribute to the solution of the above problem by
emphasising the training and development of entrepreneurs in creative skills and
abilities. The training and development of potential, as well as established
entrepreneurs, will contribute to the enhancement of increasing numbers of
entrepreneurs and established entrepreneur's success.
Why the training and development of creativity? Certain common personality traits
of creative people and successful entrepreneurs were compared. It was then
concluded that creative ability plays an important role in the establishment as well as
functioning of the established entrepreneur.
To assure that entrepreneurs are trained and developed successfully in creativity, it
must start at a very young age. The training and development in creativity are very
subtle at pre-primary and primary school levels. At secondary school training and
development of entrepreneurs should become more important and must be
integrated into business related subjects.
Most tertiary institutions have entrepreneurship courses or entrepreneurship
integrated into a subject-related course.