Joint in-store promotion : relationship issues in the South African fast moving consumer goods industry

Thesis

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T.E. Campbell

MCom, University of Johannesburg

26/03/2012

Handle:

https://hdl.handle.net/10210/4554

Abstract

Relationship marketing

Sales promotion

M.Comm.

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Title: Joint in-store promotion : relationship issues in the South African fast moving consumer goods industry
Creators - without role: T.E. Campbell
Awarding Institution: University of Johannesburg; MCom
Theses and Dissertations: MCom, University of Johannesburg
Identifiers: 9913540607691
Academic Unit: University of Johannesburg; Department of Business Management
Resource Type: Thesis