Abstract
M.Com. (Business Management)
The last mile distribution is the final link of successful supply chain operations. The high demand
for products, lead time uncertainties and replenishment time complicate the distribution task. In
order to achieve a competitive business edge, suppliers need to work at developing and
improving their last mile distribution link.
The aim of this study was to investigate the effectiveness of the last mile wine distribution in
Lagos Island, Nigeria, and to determine appropriate improvement strategies that can be
recommended to wine suppliers. A qualitative research design was used in order to address the
key research questions. Wine suppliers in Lagos Island, Nigeria were sampled for the study and
mainly surveyed using open-structured interviews.
The results of the research suggest that human resources factors influence the effectiveness of the
last mile distribution. In addition, management-related factors also affect it. It was also noted that
the effectiveness of last mile distribution for the wine suppliers is hampered by supply chain and
logistics limitations. However, the findings indicate that the suppliers were able to contend with
these challenges by applying some logistics strategies and personal initiatives to keep making
profit.
The study is expected to not only add value to current wine suppliers in Lagos Island, Nigeria,
but also to potential investors interested in the Nigerian wine market. Recommendations for
future research conclude the minor dissertation.