Investigating client relationship needs and wants within the banking industry in South Africa

Thesis

Open access

Jacques Eksteen

MCom, University of Johannesburg

30/11/2011

Handle:

https://hdl.handle.net/10210/4107

Abstract

Relationship marketing

Consumer satisfaction

Customer relations

Customer services

Customer loyalty

Banks and banking

M.Comm.

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Title: Investigating client relationship needs and wants within the banking industry in South Africa
Creators - without role: Jacques Eksteen
Awarding Institution: University of Johannesburg; MCom
Theses and Dissertations: MCom, University of Johannesburg
Identifiers: 9911126107691
Academic Unit: University of Johannesburg; Department of Business Management
Resource Type: Thesis