Abstract
Abstract : Studies on internationalisation of decisions and how organisations make these decisions have been more prevalent in literature in the last decade. Most studies have explained how pull and push factors assist both services and manufacturing cross-border organisations in their decision processes, but few have recognised the ever-changing trend of these factors, which means that certain factors that were critical in the past cease to be the most critical in such decisions today. It is important to recognise this aspect, especially in the fast-changing global business environment that organisations now operate in. This study recognises that factor and makes recommendations based on empirical findings. Using the mixed methodology, the study collates the responses of 38 internationalisation managers of South African international service organisations and statistically analyses them. The findings show that certain factors that were never that critical have assumed paramount importance in internationalisation thought processes, while some factors remain important in such decisions.
M.Com. (Business Management)