Abstract
M.Comm.
The aim of this study was to explore the concept of internationalisation of South African businesses, to determine the entry strategies required to penetrate foreign markets, to examine the challenges these companies are likely to confront and also to analyse the impact of the internationalisation process on the local economy. It was established at the outset that the political environment of the past negatively affected the social and the economic environment. It caused the isolation of South Africa and its businesses and this meant that they were unable to play an effective role in the global economy. However, the advent of democracy has opened doors of challenges and opportunities. It was also established that most firms become international by a process of reeping 'incrementalism' rather than by strategy. It was shown that companies that seek to internationalise must conceive strategy and work towards the venture.