Abstract
M.Com. (Business Management)
Global competition, changing markets and new technologies, challenge the traditional view of the business organisation. Markets are undergoing rapid and constant change as a result of customers becoming more specialised in their needs and demanding higher quality products and services. Improved internal performance is forced upon organisations as the wave of globalization dissolves customary boundaries, increasing world trade and competition. This turbulent business environment demands of organisations to constantly monitor and interpret change within its external context as it unfolds so as to constantly align the pace at which the organisation can move through substantial and continuous evolution. The move of organisations in synchronism with their environment is becoming increasingly difficult. Business transformation, evolving from business process re-engineering to extending the original business and then redefining it to create new business creates a means of increasing business performance and continuous alignment with changing market
needs. (Davidson, 1993 :65).