Abstract
M.B.A.
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- Title
- Information technology as a tool for building a relationship marketing advantage
- Creators - without role
- Hendrique Rodrigues
- Awarding Institution
- University of Johannesburg; Master of Business Administration (MBA)
- Theses and Dissertations
- Master of Business Administration (MBA), University of Johannesburg
- Identifiers
- 9910072507691
- Copyright
- University of Johannesburg
- Academic Unit
- University of Johannesburg; Department of Marketing Management
- Resource Type
- Thesis