Abstract
M.Ed.
There are many marketing strategies for township schools but the writer has concentrated on the practical strategies for township schools. The aim of this study was to investigate the marketing strategies that might be of strategic importance to township schools and how these marketing ideas can be sustained for a very long-term, and to explore the relationship between parents, student, governors, the community and business sector and the nature of their accountability. The admissions committee and member of school
management team in Soweto were part of the participant in the study. This is a qualitative research based on interviews and observation. The outcome of this project is that without the effectiveness and flexibility of marketing, most schools will close down. The schools need to be accountable to every action and activities happening within their boundaries. The relationship of stakeholders to the school is the most important tool for marketing.