Fashion and technology: a study exploring digital communication of fashion information targeted at Generation Z consumers

Thesis

Open access

Kimberly Adwoa Bediako

Master of Arts (MA), University of Johannesburg

2018

Handle:

https://hdl.handle.net/10210/399129

Abstract

Fashion - Internet marketing - South Africa

Generation Z - South Africa

Young adult consumers - South Africa - Attitudes

Abstract : Please refer to full text to view abstract. M.A.(Design)

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Title: Fashion and technology: a study exploring digital communication of fashion information targeted at Generation Z consumers
Creators - without role: Kimberly Adwoa Bediako
Contributors - without role: A. Muthambi
D. Smal
Awarding Institution: University of Johannesburg; Master of Arts (MA)
Theses and Dissertations: Master of Arts (MA), University of Johannesburg
Identifiers: 9912130507691
Copyright: University of Johannesburg
Academic Unit: Department of Fashion
Resource Type: Thesis