Factors that influence the adoption of mCommerce applications for purchasing athletic fashion apparel

Thesis

Open access

Karen Van Niekerk

MCom, University of Johannesburg

2020

Handle:

https://hdl.handle.net/10210/452450

Abstract

Clothing trade

Abstract: M.Com. (Marketing Management)

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Title: Factors that influence the adoption of mCommerce applications for purchasing athletic fashion apparel
Creators - without role: Karen Van Niekerk
Contributors - without role: Isolde Lubbe
Mornay Roberts-Lombard
Awarding Institution: University of Johannesburg; MCom
Theses and Dissertations: MCom, University of Johannesburg
Identifiers: 9912592107691
Copyright: University of Johannesburg
Academic Unit: Department of Economic and Econometrics
Resource Type: Thesis