Abstract
Abstract : Engineering broadcasting is a highly competitive industry governed by an independent regulatory body. Due to the increasing demand of broadcast services, broadcasting companies need to deliver projects within allocated time, quality and budget. The engineering broadcasting company is a matrix structured organisation which makes use of projects to broaden or increase the company revenue to stay relevant in the market. However, the broadcasting company is faced with the problem of inaccurate project cost estimations which resulted to compromised quality of work (underestimated) or wasteful expenditure and lost opportunities (overestimated). To address the problem, a research was conducted at an engineering broadcasting company. The objective of the research was to identify factors influencing the accuracy of project cost estimation. The researcher conducted open-ended interviews with several employees of the broadcasting company. The research findings were shared with the reader and engineering broadcasting companies experiencing the same problem. This research will help engineering broadcasting companies become fully aware of factors influencing the accuracy of project cost estimation. The research identified both internal and external factors influencing the accuracy of project cost estimation.
M.Phil. (Engineering Management)