Abstract
M.Com. (Leadership in Performance and Change)
This research focuses on the factors affecting retention of employees in a global markets
division of an investment bank comprising 500 employees. The research is quantitative in
nature. Five factors are discussed and used as basis to see which factors contribute the
most to retention of employees. These factors are remuneration, the job, the profile of the
organisation, organisational processes and leadership style. Sub-factors relating to these
factors were identified and discussed by way of a literature review. A questionnaire was
compiled based on the five factors and the sub-factors in relation to the retention of
employees. A statistical analysis was done using factor analysis, reliability analysis
(Cronbach alpha) and descriptive statistics.
From the results it can be concluded that employees are satisfied with the physical work
environment, the company’s employer brand in the market and the opportunity to learn
new skills and develop themselves for further advancement. Employees also feel
confident about the leadership team; are satisfied that their co-workers share their
expertise and there is teamwork. The one area about which employees differ, is related to
remuneration.
Based on the results of this study, it is recommended that the employer use its positive
employer brand more aggressively to retain employees since overall most employees
seem to be happy with the current employment practices