Abstract
The aim of the study was to explore stakeholder perceptions relating to MTN’s online responses to stakeholder activism in the #DataMustFall controversy. A case study methodological orientation was adopted as the base of this study and MTN Group was chosen as sample and population due to the fact that it was declared one of the largest telecommunication organisation in Africa. This research takes the course of documentation study meaning the use of multiple data collection techniques and sources strengthens the credibility of outcomes and enables different interpretations and meanings are to be included in the data analysis. The findings gathered from data collected are analysed using both qualitative and quantitative content analysis. ..
M.A. (Strategic Communication)