Abstract
This study evaluates the effectiveness of the #Keready vaccine campaign among the youth in Soweto by examining their knowledge, attitudes, and practices related to COVID-19 vaccination. Data was collected through questionnaires and structured interviews and were analysed using IBM SPSS version 29.0. The findings reveal a significant lack of awareness about the campaign, with only 0.8% of participants demonstrating an understanding of it. The assessment of attitudes shows widespread scepticism regarding the efficacy of COVID-19 vaccines, alongside reluctance to advocate for vaccination. Additionally, the study identified inconsistent adherence to recommended health practices, such as social distancing and sanitisation. The study's limitations include its restricted geographical focus, reliance on self-reported data, potentially unrepresentative sample size, and time constraints. The study recommends enhancing communication strategies, developing comprehensive educational programmes, involving community leaders, conducting longitudinal research, broadening the scope of the study, and implementing regular monitoring procedures. In conclusion, the #Keready campaign requires substantial improvements in visibility, education, and community involvement to effectively promote COVID-19 vaccination among the youth in Soweto. Future studies should aim to provide more generalisable insights by expanding both the scope and duration of vaccination programmes.