Abstract
M.Comm.
The intensification of globalisation and internationalisation, higher education institutions
have gradually looked for international students as an alternative resource of potential students and revenue, and the competition for international students has become very intensive (Wang,2009:1).
The trend in this 21th century in higher education is to consider a student as a customer who embarks upon his/her studies with a wide range of expectations (academic, social) from the university/college which is a trade – off between costs and benefits. The higher education is becoming a global commodity (Kiriuki, 2006:43), which must be customers oriented. The international
students cross borders in quest of human capital and professional enhancement.
The purpose of this research is to investigate the expectations of international students in the Faculty of Management at the University of Johannesburg.
The combination of qualitative and quantitative research methods was used for this research. A survey questionnaire and in – depth interviews were used to collect data.
The target population was the international students in the Faculty of Management at the University of Johannesburg. Five postgraduate international students (master’s and doctoral students) were submitted to in – depth interviews and 102 international students completed the questionnaire.The research findings revolve around the curriculum of programmes to be internationalised. Most of
international students found that the pull and push factors played a significant role in their decision to come to study at the University of Johannesburg.